Seth never ceases to amaze. He’s now collected a bunch of ideas that calls for thought and execution from over 70 people he considers “big thinkers”. And, he’s bundled them all into a free e-book and put it up for download. There’s already a buzz around the Net about this, and his blog post about the book has already been tweeted over a 1000 times. This guy really gets what the so-called “New Marketing” is all about.

But, apart from spreading word about the book, I doubt if it’s contents would bring about any remarkable change purely by the ideas contained within. Most of which are too broad to be actionable. People who are driven to change the status-quo do it because the cause they identify with runs under his or her emotional power shaped by life’s events – not simply by reading about great ideas from books. Unless the cause provides meaning and fulfillment, it would not be taken up.

So, the number of people who would be moved by the ideas contained in the e-book would be small – and chances are they would already be on the path towards creating change.

But, if such content causes some struggling soul to find a kindred spirit among the authors, that would be reason enough for its existence.

So, have fun reading it and please share.