Watch this hugely informative and stimulating video of a talk that Seth Godin gives about the architectures that he’s used to get his books out to people in this digital age of ours.

Seth is a huge fan of the Internet. He welcomes it, embraces the disruptive changes that it brings about, studies it and figures out ways to use it to spread ideas and connect people.

The Internet is one medium that has the attention of the world like no other. And, what an incredibly malleable medium. You don’t need anybody’s permission to put things out there; you do not need a lot of money to do it, or a lot of time or a bunch of complicated tools. All you need are smart, creative ways to get your ideas across using media that the Internet is great a carrier of – text, audio, video, photographs, pictures and presentations. Using these, you are free to architect a strategy to get yourself heard by the niche that’s your target. All that it demands is some time spent thinking through the stuff you want to say, and a few hours of effort developing and publishing pertinent content. Now, how big an opportunity is that? How wonderfully democratic is that? And, how powerful is that?

When I look at the skyline of any great city, I am in awe at the power of the Internet: this is a medium through which almost every single person in those buildings could be potentially reached, at your and their leisure. No sweat from either side.

If you put across your message in a compelling enough manner, you begin to gather attention towards your material, which could then develop into permission to deliver more or better content. People can become your clique through which meaningful and creative interactions could happen.

It is an incredible, life-changing idea. If you have something to say, and if you can say it well and if that benefits people out there, you can form tribes (Seth’s term) that deliver mutual benefit using the content delivery and financial infrastructure that already exists for use by us all for free.